A successful social media and digital marketing strategy need to keep up with the latest marketing trends. The evolution of technology is changing the way we form a digital marketing strategy. This creates a growing challenge for industry professionals to keep up with evolving trends and find the best way to incorporate them into their marketing plan.
Content marketing to meet content needs! Content marketing has played a significant role in the evolution of digital marketing. There is a growing demand for content in 2017, and it’s imperative for any brand to develop a content strategy that aligns with wider goals.
The rise of the video has been a major trend not just in content marketing, but also in advertising. Video ads tend to be more effective than other varieties, as they can capture the audience’s attention in the most engaging way and leave an impression that encompasses both sight and sound.
Video content has the power to create compelling ads that can increase brand awareness, of the association with a particular product.
2. Marketing automation!
Marketing automation can facilitate a digital strategy by offering an improved and relevant experience to users.
Some examples of marketing automation in action include:
- Automated replies to improve social customer service
- Automated posts on social media for set occasions
- Automated email messages with a set trigger (registration, customer service inquiry, confirmation of purchase, etc)
- Integration with a CRM system to better align marketing and sales leads
3. Data-driven marketing!
The use of data together with marketing automation can bring about huge benefits for a digital strategy. Brands have begun to realize the myriad opportunities that data provides to get an insight into customers’ needs, helping them to improve sales and customer satisfaction.
4. Mobile marketing!
The increasing usage of mobile phones makes it critical to devise a mobile-focused marketing strategy. A mobile-focused marketing strategy should consider: Speed, Accessibility, Readability, Different type of content consumption and Visual focus. From mobile-optimized pages to tailored mobile advertising, creating dedicated mobile marketing may seem time and resource-intensive, but it is an extremely worthwhile investment in 2017.
5. Social media for customer service and conversion!
Social media marketing is now going beyond the number of likes and followers a brand has to become a valuable tool in the attempt to improve customer care. Social customer service is on the rise, and many brands use Facebook and Twitter to answer their customers’ questions as quickly as possible. Facebook, for example, even facilitates this communication with a series of features, such as automated messages when you’re away, instant replies.
6. Prioritize relevance in your influencer marketing!
The relatively recent trend of influencer marketing has become popular enough to create a new generation of internet stars who became popular through their engagement with their followers on social media. Many brands turn to influencer marketing to promote their products, as social proof can be very effective.
Before updating your digital strategy, it’s a good idea to review your existing goals and decide on the best ways you can reach them.