Social Media Advertising for Small Businesses
Do you know how to use social media? Isn’t this a silly question?
In this article, I will explain to you how you can use social media for generating huge profits from your small businesses. Using Social Media for small business can be the next big thing for you. Before moving to the real topic ie How to Leverage Social Media Advertising for Small Businesses? Let’s give a reading to this terminology. Social Media advertising refers to increase your site’s traffic and conversions on social media platforms like Facebook, Twitter, Instagram, LinkedIn and Pinterest via using their paid advertising services.
Basically, in this digital era, nothing is free, even social media too. As you all know in recent years whether it may be Facebook or Twitter, LinkedIn or Instagram they have raised their advertising prices. This happens due to increase in social media advertising competition. Every time you log into your Facebook account you can clearly see that many large consumer products companies are making good use of the spaces in the sidebars of the social engines. Their ads often appear in your newsfeed right?
So now one question may arise in your mind, how much they pay? In case if you’re running a small business, how the advertising can increase your business or brand exposure? How much you have to pay for the social media advertising?
A fact to remember: About 50% of the respondents said they have spent money on advertising in the past or are currently spending.
Social media advertising for small businesses is a necessity in today’s era. Advertising on social media can help you to reach a wider and targeted audience. To reach the target customer on Social Media small business owners have lots of choices to opt for their much-needed platform.
One of the most converting Social Media Platform is Pinterest. Lead Generation of the Conversion rate of Pinterest is higher than any of the platforms. One of the major points of the success rate of Pinterest is its audience. Maximum Pinterest users are women which are shopping freaks and are likely to shop more online than men. Moreover, Pins which are promoted via paid Pinterest advertising used to stay live for a long time even after the campaign ends.
Nowadays LinkedIn is also preferred more over Google. This is because of the fact that LinkedIn is a spam free social media platform where real-time professional shares and connects with each other. Social media advertising on LinkedIn converts more than other social engines.
Instagram is now trending platform for advertising on social media. Its reach is awesome and with proper use of right content, you can reach the target audience. You can convert this raw audience to business leads later on.
Youtube also offers innovative ad solutions. You can run video ads on youtube. A video is worth more than any other form of an ad platform. The only thing you need in the youtube marketing is to keep your video short crisp and informative. You can learn to make professional videos easily.
Twitter is no new to us. The most authoritative website where you get information in a concise 140 chars. You can use Twitter for business. It is counted as one of the top social media sites for business. Here you can run sponsored ads and tags by which large targeted customers can be approached within no time.
Facebook is still a hot property for advertising, interestingly many companies are turning to Facebook more than twice as often as they turn to Google. This is because of the fact, Facebook is interactive and people can contact with real time people of a company via their business page or profile.
Now, we all know Social Media advertising has plenty of benefits/features over other forms of advertising. Millions of people everywhere in the world connected to the Internet and using social media every day. So business owners can’t afford to ignore this kind of marketing potential and top social media platforms. With the right strategy, your social media advertising can let your business to grow exponentially and increase your business’s exposure.
You must have proper attention to social networks as they exist now, and watch how they change in the coming years. Social media marketing for small business will never fade away, and neither will advertising on social media. Hope you have enjoyed this piece.
Posted by : Santhosh DR
Content Manager, Blogger, Social Media Maverick, Foodie, Gamer, Technology Enthusiast, Reader, Writer, Reviewer, and Marketer. Founder of All India Blogging #AIB #SanthoshDR